What Product Positioning Has in Common with Great Storytelling Natalie Pantaleo learned the art of positioning from one of the industry’s greats—Joe Caserta, a bona fide “Mad Man” and partner at DSC Advertising, where she worked for eight years of her career. Known for iconic campaigns like “The best part of waking up is Folgers…
A recent blog post from Park University highlights a growing truth in today’s digital landscape: video content isn’t just popular—it’s essential. As the post notes, “Short-form video content is some of the most engaging and interesting content available, attracting the attention of audiences across all demographics.” The takeaway? Understanding how to leverage video strategically can lead to…
We spoke with BIG affiliate, Matthew Weiss of Hyland Graphics. Matt seems to have found the sweet spot for utilizing AI capabilities to enhance marketing. “While web development and design remain a core part of our business, we’ve strategically expanded into digital marketing, video production, and Human-Powered AI services—areas where we’re seeing exceptional success and…
Chief Technology Officer Abhik Biswas Breaks Down the Far-reaching Benefits of Assistive Technology Differently-abled workers have proven valuable assets to their respective employers for years. However, it has only been in recent years that evolving technology has delivered advanced tools and resources, allowing these workers to maximize their potential. Assistive technology refers to any device or tool…
BIG Affiliates form an A la Carte Team to Successfully Launch a New Business PAX Legal, LLC: Two seasoned attorneys associated with a large firm for over a decade approached us with an idea for starting their own firm. When launching any new business entity, creating a strong brand that will stand the test of time,…
Ask anyone participating in the online dating scene, and almost every person will have at least one frustrating situation to share. “Their profile was great, but they didn’t look anything like their photos.” “I thought we were a perfect match…until we met in person, and I realized their profile wasn’t entirely truthful.” The list goes…
By Tim Reeder with Contributions by Blazon IG Affiliate, Natalie Pantaleo If you’re an entrepreneur focused on bringing your product or service to market for the first time, there’s a lot of frontloaded work to do in both operations and marketing. Blazon Interactive Group routinely helps clients in both arenas through our consortium of marketing/IT…
“We Pair Brands With Best-in-Class Marketing and IT Service Providers” Time is our most treasured resource, so I’ll try to keep this brief. At any given time, professionals like you — CEOs, CMOs, CIOs, and other leaders — are likely trying to solve a multitude of marketing and technology challenges. From branding to content strategy,…
Contact: Tim Reeder Info@BlazonIG.com 610.659.8782 www.BlazonIG.com Blazon Interactive Group repositions for growth to help companies improve their digital marketing procurement February 2022—Blazon Interactive Group (BIG) a successful digital marketing solutions agency serving brands across the U.S., is moving to a new business model aimed at helping companies streamline agency and digital services procurement. “Finding the…