What Product Positioning Has in Common with Great Storytelling Natalie Pantaleo learned the art of positioning from one of the industry’s greats—Joe Caserta, a bona fide “Mad Man” and partner at DSC Advertising, where she worked for eight years of her career. Known for iconic campaigns like “The best part of waking up is Folgers…
A recent blog post from Park University highlights a growing truth in today’s digital landscape: video content isn’t just popular—it’s essential. As the post notes, “Short-form video content is some of the most engaging and interesting content available, attracting the attention of audiences across all demographics.” The takeaway? Understanding how to leverage video strategically can lead to…
We spoke with BIG affiliate, Matthew Weiss of Hyland Graphics. Matt seems to have found the sweet spot for utilizing AI capabilities to enhance marketing. “While web development and design remain a core part of our business, we’ve strategically expanded into digital marketing, video production, and Human-Powered AI services—areas where we’re seeing exceptional success and…
Chief Technology Officer Abhik Biswas Breaks Down the Far-reaching Benefits of Assistive Technology Differently-abled workers have proven valuable assets to their respective employers for years. However, it has only been in recent years that evolving technology has delivered advanced tools and resources, allowing these workers to maximize their potential. Assistive technology refers to any device or tool…