PAX Legal, LLC: Two seasoned attorneys associated with a large firm for over a decade approached us with an idea for starting their own firm. When launching any new business entity, creating a strong brand that will stand the test of time, provide an infrastructure for future growth opportunities, resonate with potential clients, and thrive in the competitive landscape is tricky but imperative — especially in a larger market like the Philly Metro. Plus, the new firm would require operational support such as practice management software, email, office space, a phone system, and much more.

Strategy/Solution: Due to the nature of the BIG model, with our network of strategically vetted affiliates, we were able to assemble a team in the likeness of an a la carte menu to ensure comprehensive delivery of all the requirements outlined above, while meeting timelines and being extremely budget-friendly. Affiliates included Natalie Pantaleo (The InsideOut Marketer) as director of brand development, marketing and communications, Matt Weiss (Hyland Graphics) for website design and development, and Jay Edwards and Gary Colyer (ReelFire Media) for video production.

With Blazon founder, Tim Reeder managing and coordinating various service providers throughout this process, including branding, marketing, operational software, website development, video creation, and more, our attorney clients were able to focus on their current legal cases without interruption.

Results: PAX Legal launched May 23, 2023, with offices in PA and NJ, and immediately welcomed new clients. The firm is already enjoying nearly 75% open rates in eMarketing, has a growing presence on social media, a library of video content, and has been featured twice on The Real Estate Show podcast. And they’re just getting started!